2015 MTV Video Music Awards Video Of the Year Nominees

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Beyonce - "7/11"

Beyonce - 7/11 Video
Beyonce - "7/11". Courtesy Columbia

The 2015 nominees for MTV's Video of the Year Award range from uptempo fun to a powerful exploration of the relationship between the black community and police. Find out more about the music videos nominated to become the 32nd MTV VMA Video of the Year.

Beyonce's homemade music video for her venture into hip hop on "7/11" is one of the most carefree and fun of the year. She used popular GoPro cameras to shoot the clip. It strikes just the right tone of goofing around with friends while reminding us all how talented Beyonce really is. She shows us she knows how to twerk, and her baby Blue Ivy even makes a cameo appearance. There are even such "everyday" items as a bottle of Lubriderm on the counter in the bathroom, a cutting board with sliders, and a Christmas sweater spelling out "All I'm Really Asking For Is You."

"7/11" was released as a new song on the re-release of Beyonce's self-titled fifth studio album. It climbed to #13 on the Billboard Hot 100.

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Kendrick Lamar - "Alright"

Kendrick Lamar Alright Video
Kendrick Lamar - "Alright". Courtesy Top Dawg

Directed by Colin Tilley and the Little Homies

Kendrick Lamar's 2015 hip hop album To Pimp a Butterfly is likely to go down in music history as a classic. It is a powerful collection that addresses today's relationship between the black community and police among many other topics. Shot entirely in black and white, the music video for his song "Alright" climaxes with Kendrick Lamar shot down from a lamppost by a policeman. The lead director on the project is Colin Tilley. His "Anaconda" music video for Nicki Minaj is also one of the most celebrated of the year.

"Alright" was released to radio as the fourth single from To Pimp a Butterfly and reached #82 on the Billboard Hot 100.

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Mark Ronson - "Uptown Funk!" featuring Bruno Mars

Mark Ronson Uptown Funk Video Bruno Mars
Mark Ronson - "Uptown Funk" featuring Bruno Mars. Courtesy Columbia

Directed by Bruno Mars and Cameron Duddy

Earlier this year Mark Ronson's breakthrough US hit single "Uptown Funk!" became one of the biggest pop hits of all time spending 14 weeks at #1 on the Billboard Hot 100. A lead vocal from Bruno Mars is a key part of the song's success. The accompanying music video was filmed in multiple cities while Bruno Mars was touring. It is a feel good clip that features the performers and Bruno Mars' backup group the Hooligans dancing and singing in a variety of city sets. 

Cameron Duddy, co-director of the music video with Bruno Mars, has worked with the star on many of his hit clips including "Locked Out of Heaven" and "Treasure."

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Ed Sheeran - "Thinking Out Loud"

Ed Sheeran Thinking Out Loud Video
Ed Sheeran - "Thinking Out Loud". Courtesy Atlantic

Directed by Emil Nava

The music video for "Thinking Out Loud" is most notable for the star Ed Sheeran having learned to dance to make it. The original plan for the clip was to have two professional dancers do the ballroom moves. However, Ed Sheeran decided to try it himself. The choreography was worked out by the duo known as Nappytabs from the hit TV show So You Think You Can Dance.

The music video for "Thinking Out Loud" was an instant favorite among his fans and helped turn the song into his biggest hit so far. It rose to #2 on the Billboard Hot 100 and spent eight weeks there. "Thinking Out Loud" became only the 67th song in history to spend at least 20 weeks in the top 10.

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WINNER: Taylor Swift - "Bad Blood" featuring Kendrick Lamar

Taylor Swift Bad Blood Video
Taylor Swift - "Bad Blood". Courtesy Big Machine

Directed by Joseph Kahn

Taylor Swift pulled out all of the stops for her music video to accompany the hit single "Bad Blood." It had its premiere at the opening of the 2015 Billboard Music Awards. It is an all-star clip featuring Paramore's Hayley Williams, Ellie Goulding, Jessica Alba, and Cindy Crawford among others. Many have compared the visuals to the film Sin City. It has earned eight nominations at the MTV Video Music Awards.

The striking music video helped "Bad Blood" jump 52 places to #1 on the Billboard Hot 100. It has sold more than two million digital copies and became the third #1 hit from Taylor Swift's album 1989.

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