All About the Sociology of Consumption

Why We Consume and Why It Matters

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Cole, Nicki Lisa, Ph.D. "All About the Sociology of Consumption." ThoughtCo, Mar. 2, 2017, thoughtco.com/about-the-sociology-of-consumption-3026295. Cole, Nicki Lisa, Ph.D. (2017, March 2). All About the Sociology of Consumption. Retrieved from https://www.thoughtco.com/about-the-sociology-of-consumption-3026295 Cole, Nicki Lisa, Ph.D. "All About the Sociology of Consumption." ThoughtCo. https://www.thoughtco.com/about-the-sociology-of-consumption-3026295 (accessed October 22, 2017).

Buying and consuming are things we do everyday and probably take for granted as a normal, often mundane, though sometimes exciting part of life. But when you look beneath the surface of these universally common activities, as we sociologists like to do, you see that consumption and the central role that it and consumer goods play in our lives is about much more than simply meeting material needs. Find out here how sociologists study these topics, and why we believe that they are among the most important topics for research.

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