Languages › English as a Second Language Advertising Vocabulary for English Learners Advertising Industry Vocabulary Sheet for English for Specific Purposes Classes Share Flipboard Email Print Getty Images English as a Second Language Business English Pronunciation & Conversation Vocabulary Writing Skills Reading Comprehension Grammar Resources for Teachers by Kenneth Beare Kenneth Beare has taught English and English as a second language teacher since 1983. Updated March 30, 2017 Here is a group of words and expressions that are often used in the advertising business. This vocabulary can be used in English for specific purposes classes as a starting point to help build vocabulary. Teachers are often not equipped with the exact English terminology required in very specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Specific Purposes needs. This vocabulary will also help English learners interested in building vocabulary in this profession.advertisement - adadvertiseradvertising - publicityadvertising agencyadvertising agentadvertising budgetadvertising campaignadvertising columnsadvertising consultantadvertising dealeradvertising effectivenessadvertising expensesadvertising in the yellow pagesadvertising man - admanadvertising manageradvertising mediaadvertising planneradvertising poster (GB) - advertising board (US)advertising rateadvertising supportadvertising to sales ratioannouncement - press releaseart directoraudienceaudience compositionaverage audienceaverage circulationbillboards (GB) - hoardings (US)billsticking - billpostingbleed pageblow-upbody copy - copybookletbrand imagebroadcastingmarket coveragemass advertisingmass communicationmass media - mediamedia buyermedia buyingmedia buying agencymedia departmentmedia plannermedia planningmedia strategymerchandisingmisprintmural advertisingneon signnews agencynewsletternumber of copiesopinion leadersopinion makeropinion pollorder cardoutdoor signpay-offpeak timeperiodicpocket editionpoint of purchase advertising (POPA)point of sale materialpopularity rating - audienceposter (GB) - board (US)postingpress agentpress cutting - clippingspress office brochurecampaign briefingcampaign evaluationcampaign testingcampaign turnovercaptioncartoonsto castcirculationclassified advertisementsto clipclipping agencyclose-upcolumncolumn widthcolumnistcommercialcommercial breakcommunicationcommunication plancomparative advertisingcomplimentary copyconsumer acceptanceconsumer advertisingconsumer promotioncopywritercorporate advertisingcorporate campaigncreative departmentcreativitycross advertisingdaily paperdirect advertisingdoor-to-door advertisingeconomy sizepress releaseto promotepromoterpromotionpromotional actionpromotional campaignpromotional costspromotional supportpublisherpublishingradio commercialratingsreadershipto recallreportagesales incentivesalesforce promotionscriptshop displayshop signshop windowshortshort commercialsketchsky-writingslideslogansocio-economic groupsto sponsorsponsorsponsorshipspotstoryboardstrategic planningstrengthening of the campaigneditoreditorial advertisingeditorial articleeffective reachexhibitors' areafeedbackfollow-on campaignfollow-up campaignframegaggatefoldgraphic designergraphicsheadlinehigh-circulation weekly magazinehigh circulationhouse agencyhouse magazinehousehold panelimagein-store demoin-store promotioninformative advertisinginsertion - advertisementinside coverjinglekey-account managerlarge print runlayoutleaflet (GB) - folder (US)leit motivletteringlocal advertisingmagazine circulationmail advertisingsubheadingsubliminal advertisingsubscribersubtitlesupport campaignsupporting promotiontabloidtailor-made promotiontarget grouptax on advertisingtechnical magazinetelevision audience measurement (TAM)test campaigntestimonialthrowaway - fliertied-in advertisingtied-in campaigntotal ratingstrade journaltrade magazinetransfer (GB) - decal (US)transport advertisingTV networkTV spot - commercialvisualvisual appealvisual proposalto visualizevisualizerwindow-dresserwindow billwindow displaywindow streamerzapping Study TipsNotice that many of these expressions are made up of two or three words. These might either be compound nouns, in which two nouns are combined to make a single word:news agency - Let's contact a news agency for more information.sales incentive - We're offering a sales incentive at the end of the month.target group - Young teenagers are our target group for this advertising campaign. Other vocabulary on this sheet are collocations. Collocations are words that usually belong together. Often this is an adjective + noun combination such as:Our average circulation is about 20,000 copies.We've had a lot of luck with comparative advertising.English for Specific Purposes Core Vocabulary ListsFollow these links for other pages dedicated to English for a wide range of professions.English for AdvertisingEnglish for Banking and StocksEnglish for Book Keeping and Financial AdministrationEnglish for Business and Commercial LettersEnglish for Human ResourcesEnglish for the Insurance IndustryEnglish for Legal PurposesEnglish for LogisticsEnglish for MarketingEnglish for Production and ManufacturingEnglish for Sales and Acquisitions Continue Reading