All About Love Magic

Wondering what the deal is with love magic? Well, it's something that comes up a lot, so why not read more about magic and matters of the heart? We'll talk about the ethics of love magic, the basics of casting a love spell, love magic in folklore, gods and goddesses of love and marriage. We'll even assume you're going to find love and live happily ever after, because there's plenty of information about Pagan weddings as well!

The rose is just one of many plant correspondences for love magic. Image by Tom Merton/OJO Images/Getty Images

Love and its pursuit have driven us for millennia. It should come as no real surprise that most modern-day magical practitioners will tell you that hands down, they get more requests for love spells than anything else. And why not? Love magic has been the staple of the wisewoman, the cunning man, and the village herbalist for ages. Read through any account of rural folklore, and you'll find frequent references to charms, talismans, potions, and amulets that people have used to draw love their way. Here is a look at some of the best-known, and most popular, forms of love magic from around the world. More »

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Love spells. They're one of the things that often draws new folks to Wicca and Pagan religions. However, there's a lot of question within the Pagan community about the ethics of casting a love spell on someone else. After all, if you're performing magic on someone without their knowledge, aren't you messing with their free will? More »

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In some circles of the Pagan community, magical workings pertaining to love are frowned upon. The rationale is that to do any magic related to love is to interfere with the free will of someone else. However, there are many traditions that believe love magic is perfectly acceptable to perform, either generally (as in, "bring love my way") or specifically (as in, "Brad is gonna fall head over heels in love with me"). If you're of the opinion that love-oriented workings fall within your scope of ethics, here's some information on traditional love magic. More »

Eros, or Cupid, is a well known god of love. Image by Chris Schmidt/E+/Getty Images

Throughout history, nearly all cultures have had gods and goddesses associated with love and marriage. Although a few are male -- Eros and Cupid come to mind -- most are female, because the institution of marriage has long been viewed as the domain of women. If you're doing a working relating to love, or if you wish to honor a particular deity as part of a marriage ceremony, these are some of the gods and goddesses associated with the very human emotion of love. More »

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How many time have you bitten into a piece of chocolate and found yourself moaning from the sheer pleasure of it? How often have you joked about why chocolate is as good as -- or better than -- sex? Believe it or not, there is a scientific link between chocolate and sexual arousal. Why not use a bit of chocolate in magic? More »
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As spring arrives, our gardens begin to bud and eventually bloom. For hundreds of years, the plants that we grow have been used in magic. Flowers in particular are often connected with a variety of magical uses, particularly involving love and romance. Keep an eye out for some of these flowers around you, and consider the different romantic applications they might have! More »

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So, you're Wiccan or Pagan and your spouse/partner/lover/significant other/fiancé is ... something else. Is there a way the two of you can manage to find balance? Or are you doomed to a lifetime of worrying whether every little disagreement will end with someone throwing out the “Oh yeah? Well, your beliefs are STUPID!!” trump card? Learn some simple strategies for maintaining an open and respectful relationship with your mate, even if he or she doesn't understand your religious viewpoints. More »

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Handfasting was common centuries ago in the British Isles, and then vanished for a while. Now, however, it's seeing a rising popularity among Wiccan and Pagan couples who are interested in tying the knot. Find out where this custom came from, and what brought it back. Also, we've got tips on how to have a successful ceremony, where to find an officiant, and even a sample ceremony you can use! More »

Make a love mojo bag to bring your lover to you. Photo Credit: Ruchit Goswami/EyeEm/Getty Images

The use of a mojo bag or spirit bag in love magic spans a variety of cultures and societies. It's found in hoodoo, Appalachian folk magic, and a number of European societies. Here's how to make a simple one, as long as it's not against the guidelines of your tradition. More »

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Wigington, Patti. "All About Love Magic." ThoughtCo, Aug. 31, 2016, Wigington, Patti. (2016, August 31). All About Love Magic. Retrieved from Wigington, Patti. "All About Love Magic." ThoughtCo. (accessed January 23, 2018).