Bon marché

Close up of sale tag in clothing store
Dan Dalton / Getty Images

Expression: Bon marché

Pronunciation: [ bo(n) mar shay]

Meaning: inexpensive, cheap

Literal translation: good deal

Register: normal


The French expression bon marché might be translated by either "inexpensive" or "cheap." Like the latter, bon marché can be both positive (indicating a reasonable price) and negative (insulting the product's quality).

Bon marché is invariable in gender and number: it does not change to agree with the noun it modifies.


    Je cherche un cadeau bon marché.

   I'm looking for an inexpensive gift.


    Avez-vous des voitures bon marché ?

   Do you have any cheap cars?

However, bon marché can be made comparative and superlative:

    Je préfère la télévision meilleur marché, même si elle est un peu plus petite.

   I prefer the cheaper TV, even though it's a little smaller.


    Il a acheté les chaussures les meilleur marché.

   He bought the least expensive shoes.

​Synonyms (Positive and Negative)

  • un bon rapport qualité-prix - good value
  • une bonne affaire - good deal
  • un prix avantageux - bargain price
  • pas cher - inexpensive
  • une mauvaise affaire - bad deal
  • la pacotille - cheap piece of junk


mla apa chicago
Your Citation
Team, ThoughtCo. "Bon marché." ThoughtCo, Apr. 5, 2023, Team, ThoughtCo. (2023, April 5). Bon marché. Retrieved from Team, ThoughtCo. "Bon marché." ThoughtCo. (accessed June 1, 2023).