Creating an Interview Page on Your Site to Attract and Prepare Your Guests

An interview page can attract and prepare guests for your podcast

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Are you a podcaster who accepts guest speakers on a regular basis? Do you find it tough to recruit guests and prepare them for the experience? Then you need to start thinking about an onsite resource that can attract and prepare guests. For SEO purposes and practical reasons, you should consider a specific page on your website.

Why Do You Want Guests On Your Podcast?

There are numerous benefits to encouraging guests to appear on your podcasts.

Firstly, they offer your podcast additional exposure as guests are likely to promote their participation to their social media followers and perhaps email subscribers. This can increase traffic and subscribers to your podcast.

With the right guest, this benefit alone can mean your podcast goes from obscurity to stardom in just one episode.

Secondly, engagement with guests on podcasts interests listeners. When podcasts have just one person speaking, they can be poorly received as there is no engagement or differentiation. It sounds to the listener like they are attending a workshop, rather than listening to a conversation.

Finally, a podcast guest is a nice way to theme your podcast naturally. You can use niche experts to focus your podcast episodes on a topic while exposing your audience to more expertise and experience.

Why Promote Your Guest Spots On Your Podcast?

While you might have an extensive network of contacts, it is likely that only a proportion of them would be willing to appear on your podcast.

Others might not be suitable, or carry a brand message that is the opposite of yours and having too many of the same set of guests offers limited benefits to your podcast.

Of course, as well as looking for guests to appear on your podcast, there will be others who will be looking to appear on podcasts.

These people actively use search engines and other sites to find opportunities for their brand. By having a dedicated page to recruit and prepare guests on your website, you can attract candidates through search engines.

If your podcast becomes popular enough, it might even feature on other blog posts across the internet. This kind of free press is a great way to attract guests. 

What To Include In Your Recruitment Pitch

When you are looking to recruit guests to your podcasts, you need to pitch to them. Potential guests will need to assess whether they feel there is any benefit to them of appearing on your show.

This might include factors such as:

  • Whether you are connecting with the right audience.
  • Whether you are promoting your podcast to a large enough audience.
  • How you promote your podcast to your audience (social media, email, etc.).
  • Other guests that have appeared on your show before.

After this, they will decide whether your podcast show is right for them, though they may also require other information to support their application to your podcast. For instance, they will want to know how they can apply, when recording will take place, what equipment they might need and how your podcast will be edited/published.

These are vital pieces of information which can give indications of your professionalism and reliance. Also, if you make requesting a guest spot easy on your podcast, you are likely to attract more potential guests.

Follow this simple, quick guide for creating the perfect recruitment pitch on your page. 

1. Start with the benefits of appearing on your podcast. 

Whether you are featured on other websites regularly, or have a subscription list that contains thousands, you should promote why it is worth being a guest on your podcast. In some cases, you can use social media signals (like followers, social reach, and average engagements) to demonstrate how popular you are.

You might even want to include real statistics of how previous guests benefited from appearing on your podcast. For instance, did they report back that they secured work?

Get a public speaking invitation? Or see website traffic increase immediately after appearing on your podcast? These are important as they demonstrate you aren’t just looking for filler for your show; you're seeking a two-way relationship between you and your guests.

2. Appeal to your main audience. 

Every podcast has a primary audience group, who are essential to your recruitment drive. If your audience is of interest to potential podcast guests, then they will immediately sign up.

Give a detailed account of who your audience is on the page. Include who they are, why they listen to your show and the type of interactions you can get from them. For example, our audience is a collection of senior financial officers with small to medium sized businesses who are looking for ways to save on costs and increase their management of resources. They listen to our show and on average, within 48 hours of our show going live, actively share the content through LinkedIn.

Not only does this description clearly define the audience and their engagement with the podcast, it also gives the prospective guest an insight to where they can concentrate their marketing to maximize exposure.

At this point, you can further promote your brand’s podcast by publishing reviews from the audience, as well as previous guests. This further enhances the reputation of your podcast to others on the network.

3. Include instructions for how to apply. 

Every podcast has a different application structure. You might ask prospective guests to email a request to you, or you could ask them to fill in a website form to submit their interest. The details you require can be tailored to the interest levels you get and the level of specialism you want your guests to have.

For instance, you might want guests who have been in the industry for so many years or who are experienced podcast guests. You might also want to limit those who are direct competitors to your services and concentrate on guests who offer complimentary products.

Finally, you should include timescales within your application process. How long will it take you to respond to their application request and how long will the interview take?

In the application, you might want to include what message they would like to promote during their guest appearance and any topic ideas they have. You could use this information to slot them into a pre-arranged week when you want to discuss that topic.

Preparing Your Guests For Their Spot

In addition to the recruitment pages, you’ll also want to let your guests know what they can expect on your show and include plenty of information.

First, include what technology and software the guest will need to record the show. If you do a live in-person recording, additional technology may not be required. You will, however, need to state clearly if they are required to attend a specific location to record the episode.

In contrast, you may wish to require that guests have access to Skype or other recording sofrware. In some cases, you might want the guest to appear on video as well. If this is the case, they will need a webcam.

It is also beneficial to provide a template of your show to the prospective guest podcaster. This could include what type of questions you usually ask, where they will have opportunities to promote their brand and when you will be asking them for case studies or opinions about your industry. This will also help your guests prepare for the interview

The more information you provide in advance, the better prepared they will be for your podcast episode. This can reduce the length of time your guests take to think about their answers and will allow for a smoother running show, without too many pauses, breaks, or the dreaded ‘um’!

You might also like to introduce a promotional calendar so potential guests are aware of when they might receive high traffic due to the promotion of the podcast. This can include when the podcast is out on iTunes, posted on your website, and when it is promoted on which social media channels.

Using An Example

Prospective guests might also like to see how the process works by listening to how other guests have appeared on your show. Have examples of previous shows, and comment about the results that the show brought.

For example, you could promote the show with the most downloads and another with the best social media shares. Talk about how the guests helped promote the podcast and give the feedback from the audience.

These examples can also be linked to your iTunes or other host provider to confirm your subscription numbers and for them to listen to more episodes and get a feel for the type of podcaster you are.

Conclusion

Running your own podcast is fun but the experience and outcome can really be enhanced by inviting relevant and appropriate guest podcasters to join you on your show. Guest podcasters can also help promote your podcast and add variety to your shows.

It takes time to recruit guests, but you can make it easier by having a dedicated page on your website for recruitment. The more information you provide, the better the quality, and greater the number of the applications you will receive from industry experts hoping to appear on your podcast.