How to Get Super Bowl Tickets

The NFL used to use a ticket lottery, but the league is changing the process.

A Football
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Football fans dream of being in the stands on Super Bowl Sunday, but most don't realize just how easy it once was to throw their names in the hat for an annual drawing. Winners won the right to purchase tickets to the big game. Though the NFL is currently changing the way it distributes Super Bowl tickets, the process used to be determined through this ticket lottery.

How It Worked

"The NFL Super Bowl Random Drawing was designed to reach our fans who participate in the lottery and want to win an opportunity to be a part of the Super Bowl experience," notes NFL.com.

The NFL asked fans to do the following:

  1. Write a letter to the NFL requesting tickets for the upcoming Super Bowl.
  2. Put it in an envelope and address it as follows: 
    Super Bowl Random Drawing, P.O. Box 49140, Strongsville, OH, 44149-0140
  3. Take it to your local post office and send it via certified or registered mail.
  4. Cross your fingers and hope your name is drawn.

Tips

  1. Entries for the random drawing used to be accepted between Feb. 1 and June 1 of the year preceding the game.
  2. Those selected in the random drawing would have the opportunity to purchase two tickets.
  3. Only one request per address was accepted. The NFL discarded any duplicate requests.
  4. The NFL required fans to send ticket requests via certified or registered mail.

Changing Process

As of April 2017, the NFL has changed the method for distributing Super Bowl tickets. "Please note that the P.O. Box in Strongsville, Ohio, is closed and will not accept mail at this time," says the NFL.

"Any letters sent to this address will not be included in our new registration process for Super Bowl LII in Minnesota."

Instead, On Location will be the "only source for official ticket packages with exact seat locations direct from the NFL," the league says, adding that it will post information about how fans can obtain tickets to the big game in coming months.

Licensed Group

On Location is actually a group licensed by the NFL in 2016 to sell 6,000 tickets to the Super Bowl each year, according to ESPN's Darren Rovell. At the time, the group paid $55 million for a nine-year deal to sell this number of tickets. The rest of the tickets are distributed to the teams playing in the Super Bowl (35 percent), the league's other 28 teams (33.6 percent), season ticket holders (6.2 percent) and partners, media and sponsors (25.2 percent), according to TickPick Blog.

The difference is that for Super Bowl LII onward, On Location will sell tickets and ticket packages directly to fans. Whether the process will involve a lottery or some other form of distribution is yet to be determined. So, stay tuned.