Tips for Kick-Starting a Web Hosting Business

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When it comes to starting a web hosting company, there are several aspects to be considered. It's not just about finding the initial clients, but rather coming up with an excellent game-plan for the long run.

Before You Start

Before you really say you've got a solid plan to start a web hosting business, ask yourself:

  • Have you targeted the best segment?
  • Have you thought about a backup plan?
  • Have you consulted any of the industry experts?
  • Is this business plan/model sustainable for at least the next 5 years?
  • Are you little too worried about the initial investments?

Well, if you answered yes to any of these questions, then it's quite obvious that you've not given it a deeper thought yet.

Thinking Beyond the Shared Hosting Market

Basically, everyone tries to target the shared hosting market and takes a reseller hosting account with the likes of big players such as GoDaddy, JustHost, FatCow, HostGator, LunarPages to find few clients to kick-off a web hosting business. But, the sad part of the story is that neither they bother to check the competition in the market, nor do they think about the other potential segments such as business web hosting, or dedicated server hosting. Sure thing, you may not be in a position to spend a lot of money, and set up your own infrastructure right away, but this doesn't mean you need to target a different market altogether.

Getting Started

If you can take a Virtual Private Server (VPS), or a dedicated hosting account, you can easily start corporate hosting services just by getting a professional website designed for your company, and doing a fair bit of promotions early on. Secondly, folks are reluctant to try out new shared hosting providers in the market these days, as the top guns have already grabbed big chunks of market share, leaving very little for the small businesses.

Give Your Customers More Than Just Web Hosting

It's always a good idea to start a web hosting company keeping website design and search engine optimization a part of your services. It allows you to offer just the perfect package that most clients need - website design, web hosting, and SEO; all that one needs to create an online identity. Basically, you're more likely going to find clients that need websites for their businesses, and are ready to pay for website design, hosting, promotion, and maintenance; this model will always give you recurring business, and in turn, fetch greater profits in the longer run.

Prepare Yourself Before You Make the First Move

Make sure that you do your homework of setting up customer support and technical support teams, a professional looking website, and all the payment options integrated into it. The key to starting and running a successful web hosting company is not just to grab a lot of customers, but to retain the majority of them in the longer run. Be sure to talk to one of the industry experts to analyze the major challenges and current level of competition in that market before really stepping into it. Remember, the first impression is always the last impression - if you mess it up early on, you'll really have a hard time gaining credibility in the market. Giving out freebies and running promotional offers during the launch phase helps a lot so do it without really worrying about your profit margin early on.

You'll be able to start a web hosting business a lot more smoothly by taking these points into consideration and planning things right rather than simply jumping unprepared into the markets, and hoping for things to work in your favor.

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Your Citation
Thoke, Om. "Tips for Kick-Starting a Web Hosting Business." ThoughtCo, Jun. 14, 2021, Thoke, Om. (2021, June 14). Tips for Kick-Starting a Web Hosting Business. Retrieved from Thoke, Om. "Tips for Kick-Starting a Web Hosting Business." ThoughtCo. (accessed August 3, 2021).