Advertising job likes and dislikes listening exercise

Listen for the Buzzword
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In this listening comprehension you will hear a woman speaking about what she likes and dislikes about her advertising industry job. Listen to what she says and decide whether the following statements are true or false. You will hear the listening twice. Try to listen without reading the listening transcript. After you have finished, check your answers below to see if you have answered the questions correctly.

Listen to the selection.

Advertising Job Quiz

  1. Her job is extremely diverse.
  2. She spends a lot of time on the phone.
  3. She telephones people to ask them survey questions.
  4. The most important thing is what people think.
  5. They can lose jobs if sales decrease.
  6. She enjoys the artistic nature of her job.
  7. Her best idea came when she was brainstorming.
  8. Brainstorming is done alone.
  9. One great idea alone can bring success.
  10. You can lose your job easily.
  11. What profession does she work in?

Listening Transcript

Well, everyday for me is different. I mean to say that some days I speak to clients for hours and hours, and try to convince them that our ideas are the best.  A lot of my time is spent on research. Well, we have to deal with all the viewing and readership figures. We make up our own surveys to discover what a cross section of people think. We don't just look at what people think, but because what really counts is: What sells the goods?

The simple fact is that if we don't show a rise in sales we lose a customer. 

The part I really enjoy is the creativity. It's funny really. I get ideas in the most peculiar places. The best idea I ever got was one time when I was sitting in the bath. I jumped out and wrote it down immediately. We also do what we call brainstorming.

That is: pooling and sharing our ideas. And we get the best ideas this way. That is as a result of teamwork. I mean, alright, we depend on everybody being creative, and this often happens best when you're working alone. But without a good team, no campaign has a hope in hell of succeeding. A good agency is, in fact, a team of individuals who work well alone, but also together. 

Hmmm, the drawbacks. Now, the biggest drawback of my work is that you stand or fall by your results. If you can't think of new ideas, or you make an expensive mistake then you get fired. And you're out of a job. That's always worrying, I can tell you. 

Quiz Answers

  1. True - Every day is different. She states Well, everyday for me is different.
  2. True - Sometimes she spends hours and hours on the phone with one client. She states, I speak to clients for hours and hours and try to convince them that our ideas our best.
  3. False - She does research on data they get from surveys. She states A lot of my time is spent on research.
  4. False - Sales is the most important thing. She states '... because what really counts is: What sells the goods?
  5. True - If sales don't rise, they can lose a customer. She states The simple fact is that if we don't show a rise in sales we lose a customer.
  1. True - She really enjoys the creativity. She states The party I really enjoy is the creativity.
  2. False -She was sitting in a bath. She states The best idea I ever got was one time when I was sitting in the bath. 
  3. False - Brainstorming is when everybody gets together to come up with ideas. She states ... we call brainstorming. That is: pooling and sharing our ideas.
  4. False - Teamwork is required for success. She states A good agency is a team of individuals who work well alone, but also together.
  5. True - If you make a mistake you can get fired. She states If you make an expensive mistake then you get fired. 
  6. Advertising