Marketing for Schools: 5 Resources You Need Now

As a school marketer, it's important to have resources that can help you do your job, and do your job well. Whether you are working in a one-person marketing and communications office juggling more responsibilities than you can imagine, or working as part of a well-run team of marketing professionals, it's important to always keep a steady supply of go-to resources to help you stay at the top of your game. Here are some of my top suggestions.

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Many schools know about Hubspot, the leader in inbound marketing strategies, but not as many schools take advantage of Hubspot's vast resources. Even if your school can't afford to implement Hubspot's Customer Relationship Management (CRM) tools, you can still benefit from their active and informative blogs and webinars. They offer endless inbound marketing tips for all types of industries, but something you might not know is that they even offer advice specifically targeted to schools like yours.  More »

Run by marketing expert Brendan Schneider, this website provides some of the best marketing advice for schools. Not only can you sign up for members-only content, but you can get regular information sent right to your inbox, follow his blog, and even sign up for Virtual Marketing Conferences. Missed some of the first ones? No worries! The beauty of a virtual conference is that it's recorded, and you can go back and what the sessions you need over and over.  More »

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Finalsite focuses on meeting the website and software needs of private and independent schools worldwide. They also offer a blog, which can be a valuable resource for school marketers who are trying to learn more about best practices and taking their marketing efforts to the next level. Whether you are someone who is just getting started or you need expert advice, you're going to find some great articles here that can help you navigate the constantly changing landscape of school marketing.

A strong content strategy has always been the backbone of my overall marketing strategy at Cheshire Academy, a top boarding school in Connecticut, and I've picked this article on Content Marketing 101 for Independent Schools to help you get started developing a strategy that works for you and your school.  More »

Whether you need a webinar, blog articles, podcasts, or case studies with examples of marketing best practices, the InspirED Schools Marketers website is the place to go. This comprehensive (and newly redesigned) website offers advice for your admission marketing, alumni relations, and development and fundraising needs. Get valuable resources that cover office partnerships, email marketing strategies, blog strategies, magazine production advice, graphic design tips, photography instructions, and more. 

Wondering about the best way to work with the development office? Need magazine or design advice? SEO and email marketing advice? General project management tips? Find all this and more hereMore »