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Marketing Vocabulary for English Learners

Key Vocabulary and Phrases for English Learners

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Updated on February 25, 2020

This marketing vocabulary page provides a core vocabulary reference sheet to help out with English for Special Purposes courses, or for those English learners who want to improve vocabulary related to marketing.

Teachers are often not equipped with the exact English terminology required in specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Specific Purposes needs.

to act on the price after-sales activities after-sales service assisted brand identification to be competitive to be out of stock behavior pattern blind product test brand equity brand extension brand loyalty brand positioning brand preference brand range brand strategy brand switching brand value branded product buy for fun buying frequency buying habit buying motivation call planning cannibalization cartel price case history cash and carry certificate of guarantee chain of retailers cluster analysis commercial strategy competition competitive advantage competitive products competitiveness	competitor competitor profile consumer association consumer panel consumer survey convenience goods convenience store corporate identity corporate image cost per call cost per contact coverage customer loyalty customer satisfaction customer service cut-throat competition demand and supply curve demand components department stores discount superstores display material distribution distribution chain distribution channel distribution cost distributor domestic market driving effect economic model empirical research entry barriers excess of supply exhibition - show exhibition stand exit barriers	social-economic factors socio-economic characteristics sole selling price sound out the market specialized store statistical survey sub-brand substitute products supply curve targeted distribution taste test telephone research trade fair trade mark trademark - brand name trend unbranded product unfair competition unstructured interview user value chain value system variety store (GB) - variety shop (US) wholesale stores wholesaler brand win-win strategy
market penetration market potential market research market segmentation market share market size market survey market test marketing goals marketing mix marketing plan marketing techniques mass-market product maturity phase memory research merchandiser minimarket mission multipack niche strategy one-stop shopping open question own brand products panel - consumer panel parallel import penetration index perceived quality pilot scheme pilot shop pilot survey point of sale (POS) position positioning potential market premium price	prestige product price-sensitive buyers price-sensitive product price competitiveness price limit price perception price/quality effect product image product life cycle product manager product oriented product policy product range propensity to consume psychological threshold public relations (PR) purchase headquarters purchasing group qualitative interview qualitative research quality management quantitative interview quantitative research random sample random sampling redemption redemption costs reference price reference value registered trademark repositioning retail outlet retail prices retailer brand sales analysis

Study Notes

Notice that this list includes many collocations - words that usually go together. These collocations are often a combination of an adjective + noun. Here are some examples:

quality management - We're looking to hire quality management for our marketing firm.
socio-economic factors - There are a number of socio-economic factors that we need to take into consideration.
customer satisfaction - Customer satisfaction is our number one priority.
potential market - The potential market for our products is enormous.

Also, note that most of these expressions relate to different expressions related to a particular term.

market segmentation - The market segmentation in Korea is very pronounced.
market share - If this advertising campaign is successful, we'll increase our market share.
market size - The market size is somewhere between ten and twenty million.
market survey - Let's put out a market survey to begin our research.
market test - The market test was successful, so let's move ahead with the campaign.

Finally, remember that many if not most of these terms and phrases are compound nouns. Compound nouns are made up of a combination of two nouns.

display material - Our display material was taken from a recent survey.
product manager - The product manager is coming to the meeting next Wednesday.
sales analysis - Let's include a sales analysis to check on the trends.

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Your Citation

Beare, Kenneth. "Marketing Vocabulary for English Learners." ThoughtCo, Aug. 26, 2020, thoughtco.com/marketing-vocabulary-1210151. Beare, Kenneth. (2020, August 26). Marketing Vocabulary for English Learners. Retrieved from https://www.thoughtco.com/marketing-vocabulary-1210151 Beare, Kenneth. "Marketing Vocabulary for English Learners." ThoughtCo. https://www.thoughtco.com/marketing-vocabulary-1210151 (accessed June 1, 2023).