Outrageous, Funny, and Sometimes Perplexing Deejay Names

Getting Noticed is the First Step to Fame

DJ Laz, 106.7 WRMA-FM/Miami
DJ Laz, 106.7 WRMA-FM/Miami "The Pimp with the Limp". Screenshot: dj1067fm.com

Not long ago President Obama did an interview with a radio host from Florida named DJ Laz (WRMA-FM/Miami "DJ 106.7") also known as the "Pimp with a Limp." Some might think "Pimp with a Limp" is offensive but, from my perspective it's an ingenious bit of marketing. In a competitive business like radio people look for any way to stand out. A name people remember is a great start.

That said, I started to think about some of the great names that have been used in the radio business over the years.

There are so many famous people with monikers that have captured the attention of listeners.

Wolfman Jack was one of the coolest, hippest, earlier pioneers of Top 40 radio who began life as Robert Weston Smith but later rose to fame working at border station XERF, a 250,000 watt monster just over the Mexican border that blanketed North America.

The Greaseman comes to mind. His real name is Doug Tracht and he became well known at gigs like WAPE-AM, Jacksonville and WWDC-FM, Washington, D.C. Greaseman got his name in college when a fellow student at the college radio station referred to Tracht's on-air performance at "cooking with grease". It stuck.

Anyone who lives in Chicago probably knows the name John "Records" Landecker. He's a legendary radio personality. When Landecker worked at WLS-AM between the 1960s and 1980s, he became known for a feature called "Boogie Check" which featured quick edits of listeners compressed into a minute or two.

How about Mancow? His real name is Matthew Erich Muller but he was smart to go with the air name he's now known under. There are lots of Matthews out there.

Bubba the Love Sponge. What do you even say about that? Formerly known as Todd Clem, he finally legally changed his name.

"Boom Boom" Branigan (real name: Robert W.

Kingeman) worked for a couple of U.S. radio stations before throwing in with "Swinging Radio England", an offshore station that was popular in the 1960s.

Steve "Boom Boom" Cannon was another popular radio host who enjoyed prominence in Ohio at several Buckeye stations including WTVN-AM, Columbus.

There was M.G. "Machine Gun" Kelly who worked at a host of stations beginning in the 1970s including outlets Oklahoma City, Los Angeles, New York, Phoenix, and more. He is now host of several weekly syndicated radio shows heard nationwide including M.G. Kelly's Amazing 80s, Back to the 70s, and Machine Gun Kelly's American Hit List.

Cousin Brucie (Bruce Morrow) might be one of the most brilliant marketing ploys in Top 40 radio.

Morrow found fame at WINS and WABC in New York City broadcasting Top 40 music to a generation of teens. Who better than your "Cousin" to hear the hits and latest news? "Cousin Bruce" is still heard on Sirius XM Radio.

We've had radio hosts named Harley Davidson, Skidd Marx, Jack Mehoff, Craig the Dog-Faced Boy, Slim Fast, Mr. Excellent, a traffic reporter by the name of Elaine Closure, a traffic helicopter reporter named Wicked High.

I've got one for you. I once had a morning show producer by the name 14k - as in gold jewelry. I was the one who actually named him that by accident. I had been hired to do a morning program and I was trying to convince the person who hired me to also hire my former producer, Bill Morrow. The employer asked me, "How much does he make now?" I answered, "14k."

The employer decided he could hire him at about the same salary and did. I subsequently named Bill "14k" when he showed up to work for his new job.

Funny thing is, nobody listening ever even questioned it. It was years ago...but they still remember his name.

By the way, there's a Deejay Name Generator at airtalents.com. One for the men and one for the women. Me? It renamed me "Barry D. Hatchett."

I'm sure I've missed plenty of great deejay names.

Feel free to leave some you remember in comments to this article.