People for the Ethical Treatment of Animals (PETA) Profile

PETA Protests Michael Kors Boutique In Beverly Hills
[Charley Gallay / Stringer]/[Getty Images Entertainment]/Getty Images

Name and Contact Info

People for the Ethical Treatment of Animals (PETA)
501 Front St.
Norfolk, VA 23510
757-622-PETA (7382)


PETA was founded in 1980 by Ingrid Newkirk and Alex Pacheco.

Main Issue(s)

PETA is an international multi-issue animal rights organization, advocating veganism and campaigning against hunting, fur, vivisection, circuses, and other animal abuses. Through a series of high-profile, media-savvy campaigns throughout the 1980s and 1990s, PETA has become synonymous with animal rights in the minds of the public.

Current Campaigns

Probably best known for celebrity-studded, aggressive campaigns, PETA stages media events world-wide to get their message out. Celebrities working with PETA include Paul McCartney, Alicia Silverstone, and Pamela Anderson. PETA also calls for boycotts of various companies because of animal testing, fur, or factory farming, including Mars Candies, Donna Karan, and KFC, respectively. The group also organizes protests and outreach tables on issues like veganism, circus cruelty, and horse racing. Recognizing the importance of the younger generation, PETA reaches out to teens with PETA2, and to children with PETA Kids.

Past Campaigns

In 1981, PETA’s undercover investigation of animal cruelty at a vivisection lab resulted in the confiscation of the Silver Spring monkeys and the criminal conviction of vivisector Edward Taub. More recently, their undercover investigations revealed animal cruelty at a factory farm that supplies Hormel and rabbits being slaughtered for fur.

Notable Slogans

“I’d rather go naked than wear fur.”
“Animal are not ours to eat, wear or experiment on.”


The group has generated controversy over the years because of their confrontational tactics, nude celebrities, and provocative campaigns. Within the animal rights community, the group has been criticized for taking a position against no-kill shelters, for killing the vast majority of animals at their own shelter, and for suing Primarily Primates, a sanctuary operated by Friends of Animals.

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Your Citation
Lin, Doris. "People for the Ethical Treatment of Animals (PETA) Profile." ThoughtCo, Sep. 1, 2016, Lin, Doris. (2016, September 1). People for the Ethical Treatment of Animals (PETA) Profile. Retrieved from Lin, Doris. "People for the Ethical Treatment of Animals (PETA) Profile." ThoughtCo. (accessed November 22, 2017).