About.com Social Team

We are the About.com social team, and our job is to bring you the best of our Experts made to fit into your daily lives. 


Nicole Schuman is a Social Media Editor for About.com. Nicole came to About.com from AOL where she led social media efforts for the This Built America series. TBA told 50 stories in each of the 50 states regarding the resurgence of American manufacturing.  She is a proud graduate of the journalism program at St. Bonaventure University and earned a master’s degree from University at Buffalo. Some of her favorite things include noodles, the Buffalo Bills, the Buffalo Sabres (when they don’t stink), the Boston Red Sox, the ocean, terriers and anything news-related.  Follow her on Twitter at @nicoleschuman.

Matthew Knell has been the VP of Social Media at About.com since July 2013.  He has a long history designing, developing, and marketing a wide array of successful digital media strategies and products for AOL, JetBlue Airways, Viacom, and CafeMom. He is a proud graduate of Pace University’s Seidenberg School of Computer Science and Information Systems, and serves as a Tech Mentor in Residence there.  He also teaches Social Media and Web Marketing at NYU’s School of Continuing and Professional Studies.  Follow him on Twitter at @matthewknell

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