Humanities › History & Culture The Cholula Massacre Cortes Sends a Message to Montezuma Share Flipboard Email Print The Cholula Massacre. From the Lienzo of Tlaxcala History & Culture Latin American History Mexican History History Before Columbus Colonialism and Imperialism Caribbean History Central American History South American History American History African American History African History Ancient History and Culture Asian History European History Genealogy Inventions Medieval & Renaissance History Military History The 20th Century Women's History View More By Christopher Minster Professor of History and Literature Ph.D., Spanish, Ohio State University M.A., Spanish, University of Montana B.A., Spanish, Penn State University Christopher Minster, Ph.D., is a professor at the Universidad San Francisco de Quito in Ecuador. He is a former head writer at VIVA Travel Guides. our editorial process Christopher Minster Updated August 01, 2020 The Cholula massacre was one of the most ruthless actions of conquistador Hernan Cortes in his drive to conquer Mexico. Learn about this historic event. In October of 1519, Spanish conquistadors led by Hernan Cortes assembled the nobles of the Aztec city of Cholula in one of the city courtyards, where Cortes accused them of treachery. Moments later, Cortes ordered his men to attack the mostly unarmed crowd. Outside of town, Cortes' Tlaxcalan allies also attacked, as the Cholulans were their traditional enemies. Within hours, thousands of inhabitants of Cholula, including most of the local nobility, were dead in the streets. The Cholula massacre sent a powerful statement to the rest of Mexico, especially the mighty Aztec state and their indecisive leader, Montezuma II. The City of Cholula In 1519, Cholula was one of the most important cities in the Aztec Empire. Located not far from the Aztec capital of Tenochtitlan, it was clearly within the sphere of Aztec influence. Cholula was home to an estimated 100,000 people and was known for a bustling market and for producing excellent trade goods, including pottery. It was best known as a religious center, however. It was home to the magnificent Temple of Tlaloc, which was the largest pyramid ever built by ancient cultures, bigger even than the ones in Egypt. It was best known, however, as the center of the Cult of Quetzalcoatl. This god had been around in some form since the ancient Olmec civilization, and worship of Quetzalcoatl had peaked during the mighty Toltec civilization, which dominated central Mexico from 900–1150 or so. The Temple of Quetzalcoatl at Cholula was the center of worship for this deity. The Spanish and Tlaxcala The Spanish conquistadors, under ruthless leader Hernan Cortes, had landed near present-day Veracruz in April of 1519. They had proceeded to make their way inland, making alliances with local tribes or defeating them as the situation warranted. As the brutal adventurers made their way inland, Aztec Emperor Montezuma II tried to threaten them or buy them off, but any gifts of gold only increased the Spaniards' insatiable thirst for wealth. In September of 1519, the Spanish arrived in the free state of Tlaxcala. The Tlaxcalans had resisted the Aztec Empire for decades and were one of only a handful of places in central Mexico not under Aztec rule. The Tlaxcalans attacked the Spanish but were repeatedly defeated. They then welcomed the Spanish, establishing an alliance they hoped would overthrow their hated adversaries, the Mexica (Aztecs). The Road to Cholula The Spanish rested at Tlaxcala with their new allies and Cortes pondered his next move. The most direct road to Tenochtitlan went through Cholula and emissaries sent by Montezuma urged the Spanish to go through there, but Cortes' new Tlaxcalan allies repeatedly warned the Spanish leader that the Cholulans were treacherous and that Montezuma would ambush them somewhere near the city. While still in Tlaxcala, Cortes exchanged messages with the leadership of Cholula, who at first sent some low-level negotiators who were rebuffed by Cortes. They later sent some more important noblemen to confer with the conquistador. After consulting with the Cholulans and his captains, Cortes decided to go through Cholula. Reception in Cholula The Spanish left Tlaxcala on October 12 and arrived in Cholula two days later. The intruders were awed by the magnificent city, with its towering temples, well laid-out streets and bustling market. The Spanish got a lukewarm reception. They were allowed to enter the city (although their escort of fierce Tlaxcalan warriors was forced to remain outside), but after the first two or three days, the locals stopped bringing them any food. Meanwhile, city leaders were reluctant to meet with Cortes. Before long, Cortes began to hear of rumors of treachery. Although the Tlaxcalans were not allowed in the city, he was accompanied by s ome Totonacs from the coast, who were allowed to roam freely. They told him of preparations for war in Cholula: pits dug in the streets and camouflaged, women and children fleeing the area, and more. In addition, two local minor noblemen informed Cortes of a plot to ambush the Spanish once they left the city. Malinche's Report The most damning report of treachery came through Cortes' mistress and interpreter, Malinche. Malinche had struck up a friendship with a local woman, the wife of a high-ranking Cholulan soldier. One night, the woman came to see Malinche and told her that she should flee immediately because of the impending attack. The woman suggested that Malinche could marry her son after the Spanish were gone. Malinche agreed to go with her in order to buy time and then turned the old woman over to Cortes. After interrogating her, Cortes was certain of a plot. Cortes' Speech On the morning that the Spanish were supposed to leave (the date is uncertain, but was in late October 1519), Cortes summoned the local leadership to the courtyard in front of the Temple of Quetzalcoatl, using the pretext that he wished to say goodbye to them before he left. With the Cholula leadership assembled, Cortes began to speak, his words translated by Malinche. Bernal Diaz del Castillo, one of Cortes' foot soldiers, was in the crowd and recalled the speech many years later: "He (Cortes) said: 'How anxious these traitors are to see us among the ravines so that they can gorge themselves on our flesh. But our lord will prevent it.'...Cortes then asked the Caciques why they had turned traitors and decided the night before that they would kill us, seeing that we had done them nor harm but had merely warned them against...wickedness and human sacrifice, and the worship of idols...Their hostility was plain to see, and their treachery also, which they could not conceal...He was well aware, he said, that they had many companies of warriors lying in wait for us in some ravines nearby ready to carry out the treacherous attack they had planned..." (Diaz del Castillo, 198-199) The Cholula Massacre According the Diaz, the assembled nobles did not deny the accusations but claimed that they were merely following the wishes of Emperor Montezuma. Cortes responded that the King of Spain's laws decreed that treachery must not go unpunished. With that, a musket shot fired: this was the signal the Spanish were waiting for. The heavily armed and armored conquistadors attacked the assembled crowd, mostly unarmed noblemen, priests and other city leaders, firing arquebuses and crossbows and hacking with steel swords. The shocked populace of Cholula trampled one another in their vain efforts to escape. Meanwhile, the Tlaxcalans, traditional enemies of Cholula, rushed into the city from their camp outside of town to attack and pillage. Within a couple of hours, thousands of Cholulans lay dead in the streets. Aftermath of the Cholula Massacre Still incensed, Cortes allowed his savage Tlaxcalan allies to sack the city and haul victims back to Tlaxcala as enslaved people and sacrifices. The city was in ruins and the temple burned for two days. After a few days, a few surviving Cholulan noblemen returned, and Cortes bade them tell the people that it was safe to come back. Cortes had two messengers from Montezuma with him, and they witnessed the massacre. He sent them back to Montezuma with the message that the lords of Cholula had implicated Montezuma in the attack and that he would be marching on Tenochtitlan as a conqueror. The messengers soon returned with word from Montezuma disavowing any involvement in the attack, which he blamed solely on the Cholulans and some local Aztec leaders. Cholula itself was sacked, providing much gold for the greedy Spanish. They also found some stout wooden cages with prisoners inside who were being fattened up for sacrifice: Cortes ordered them freed. Cholulan leaders who had told Cortes about the plot were rewarded. The Cholula Massacre sent a clear message to Central Mexico: the Spanish were not to be trifled with. It also proved to Aztec vassal states—of which many were unhappy with the arrangement—that the Aztecs could not necessarily protect them. Cortes hand-picked successors to rule Cholula while he was there, thus ensuring that his supply line to the port of Veracruz, which now ran through Cholula and Tlaxcala, would not be endangered. When Cortes finally did leave Cholula in November of 1519, he reached Tenochtitlan without being ambushed. This raises the question of whether or not there had been a treacherous plan in the first place. Some historians question whether Malinche, who translated everything the Cholulans said and who conveniently provided the most damning evidence of a plot, orchestrated it herself. The historical sources seem to agree, however, that there was an abundance of evidence to support the likelihood of a plot. References Castillo, Bernal Díaz del, Cohen J. M., and Radice B. The Conquest of New Spain. London: Clays Ltd./Penguin; 1963. Levy, Buddy. Conquistador: Hernan Cortes, King Montezuma, and the Last Stand of the Aztecs. New York: Bantam, 2008. Thomas, Hugh. The Real Discovery of America: Mexico November 8, 1519. New York: Touchstone, 1993.