Humanities › History & Culture The Stock Market Crash of 1929 Share Flipboard Email Print Investors rush to withdraw their savings during a stock market crash, circa 1929. Stringer / Hulton Archive / Getty Images History & Culture The 20th Century The 20s People & Events Fads & Fashions Early 20th Century The 30s The 40s The 50s The 60s The 80s The 90s American History African American History African History Ancient History and Culture Asian History European History Genealogy Inventions Latin American History Medieval & Renaissance History Military History Women's History View More Table of Contents Expand A Time of Optimism The Stock Market Boom Buying on Margin Signs of Trouble Summer Boom Black Thursday, October 24, 1929 Black Monday, October 28, 1929 Black TuesdayOctober 29, 1929 The Drop Continues Aftermath By Jennifer Rosenberg History Expert B.A., History, University of California at Davis Jennifer Rosenberg is a historian and writer who specializes in 20th-century history. our editorial process Jennifer Rosenberg Updated March 06, 2020 In the 1920s, many people felt they could make a fortune from the stock market. Disregarding the volatility of the stock market, they invested their entire life savings. Others bought stocks on credit (margin). When the stock market took a dive on Black Tuesday, October 29, 1929, the country was unprepared. The economic devastation caused by the Stock Market Crash of 1929 was a key factor in the start of the Great Depression. A Time of Optimism The end of World War I in 1919 heralded a new era in the United States. It was an era of enthusiasm, confidence, and optimism, a time when inventions such as the airplane and the radio made anything seem possible. Morals from the 19th century were set aside. Flappers became the model of the new woman, and Prohibition renewed confidence in the productivity of the common man. It is in such times of optimism that people take their savings out from under their mattresses and out of banks and invest it. In the 1920s, many invested in the stock market. The Stock Market Boom Although the stock market has the reputation of being a risky investment, it did not appear that way in the 1920s. With the country in an exuberant mood, the stock market seemed an infallible investment in the future. As more people invested in the stock market, stock prices began to rise. This was first noticeable in 1925. Stock prices then bobbed up and down throughout 1925 and 1926, followed by a "bull market," a strong upward trend, in 1927. The strong bull market enticed even more people to invest. By 1928, a stock market boom had begun. The stock market boom changed the way investors viewed the stock market. No longer was the stock market only for long-term investment. Rather, in 1928, the stock market had become a place where everyday people truly believed that they could become rich. Interest in the stock market reached a fevered pitch. Stocks had become the talk of every town. Discussions about stocks could be heard everywhere, from parties to barbershops. As newspapers reported stories of ordinary people, like chauffeurs, maids, and teachers, making millions off the stock market, the fervor to buy stocks grew exponentially. Buying on Margin An increasing number of people wanted to buy stocks, but not everyone had the money to do so. When someone did not have the money to pay the full price of stocks, they could buy stocks "on margin." Buying stocks on margin means that the buyer would put down some of his own money, but the rest he would borrow from a broker. In the 1920s, the buyer only had to put down 10–20% of his own money and thus borrowed 80–90% of the cost of the stock. Buying on margin could be very risky. If the price of stock fell lower than the loan amount, the broker would likely issue a "margin call," which means the buyer must come up with the cash to pay back his loan immediately. In the 1920s, many speculators (people who hoped to make a lot of money on the stock market) bought stocks on margin. Confident in what seemed a never-ending rise in prices, many of these speculators neglected to seriously consider the risk they were taking. Signs of Trouble By early 1929, people across the United States were scrambling to get into the stock market. The profits seemed so assured that even many companies placed money in the stock market. Even more problematic, some banks placed customers' money in the stock market without their knowledge. With the stock market prices upward bound, everything seemed wonderful. When the great crash hit in October, people were taken by surprise. However, there had been warning signs. On March 25, 1929, the stock market suffered a mini-crash. It was a prelude of what was to come. As prices began to drop, panic struck across the country as margin calls—demands by the lenders to increase the borrower's cash input—were issued. When banker Charles Mitchell made an announcement that his New York-based National City Bank (the largest security-issuing entity in the world at the time) would keep lending, his reassurance stopped the panic. Although Mitchell and others tried the tactic of reassurance again in October, it did not stop the big crash. By the spring of 1929, there were additional signs that the economy might be headed for a serious setback. Steel production went down; house construction slowed, and car sales waned. At this time, there were also a few reputable people warning of an impending, major crash. However, when months went by without one, those that advised caution were labeled pessimists and widely ignored. Summer Boom Both the mini-crash and the naysayers were nearly forgotten when the market surged ahead during the summer of 1929. From June through August, stock market prices reached their highest levels to date. To many, the continual increase in stocks seemed inevitable. When economist Irving Fisher stated, "Stock prices have reached what looks like a permanently high plateau," he was stating what many speculators wanted to believe. On Sept. 3, 1929, the stock market reached its peak with the Dow Jones Industrial Average closing at 381.17. Two days later, the market started dropping. At first, there was no massive drop. Stock prices fluctuated throughout September and into October until the massive drop on Black Thursday. Black Thursday, October 24, 1929 On the morning of Thursday, Oct. 24, 1929, stock prices plummeted. Vast numbers of people were selling their stocks. Margin calls were sent out. People across the country watched the ticker as the numbers it spit out spelled their doom. The ticker was so overwhelmed that it could not keep up with the sales. A crowd gathered outside of the New York Stock Exchange on Wall Street, stunned at the downturn. Rumors circulated of people committing suicide. To the great relief of many, the panic subsided in the afternoon. When a group of bankers pooled their money and invested a large sum back into the stock market, their willingness to invest their own money in the stock market convinced others to stop selling. The morning had been shocking, but the recovery was amazing. By the end of the day, many people were again buying stocks at what they thought were bargain prices. On "Black Thursday," 12.9 million shares were sold, which was double the previous record. Four days later, the stock market fell again. Black Monday, October 28, 1929 Although the market had closed on an upswing on Black Thursday, the low numbers of the ticker that day shocked many speculators. Hoping to get out of the stock market before they lost everything (as they thought they had on Thursday morning), they decided to sell. This time, as the stock prices plummeted, no one came in to save it. Black Tuesday, October 29, 1929 Oct. 29, 1929, became famous as the worst day in stock market history and was called, "Black Tuesday." There were so many orders to sell that the ticker again quickly fell behind. By the end of close, it was 2 1/2 hours behind real-time stock sales. People were in a panic, and they couldn't get rid of their stocks fast enough. Since everyone was selling, and since nearly no one was buying, stock prices collapsed. Rather than the bankers rallying investors by buying more stocks, rumors circulated that they were selling. Panic hit the country. Over 16.4 million shares of stock were sold on Black Tuesday, a new record. The Drop Continues Not sure how to stem the panic, the stock market exchanges decided to close on Friday, November 1 for a few days. When they reopened on Monday, November 4 for limited hours, stocks dropped again. The slump continued until Nov. 23, 1929, when prices seemed to stabilize, but it was only temporary. Over the next two years, the stock market continued to drop. It reached its low point on July 8, 1932, when the Dow Jones Industrial Average closed at 41.22. Aftermath To say that the Stock Market Crash of 1929 devastated the economy is an understatement. Although reports of mass suicides in the aftermath of the crash were most likely exaggerations, many people lost their entire savings. Numerous companies were ruined. Faith in banks was destroyed. The Stock Market Crash of 1929 occurred at the beginning of the Great Depression. Whether it was a symptom of the impending depression or a direct cause of it is still hotly debated. Historians, economists, and others continue to study the Stock Market Crash of 1929 in the hopes of discovering the secret to what started the boom and what instigated the panic. As of yet, there has been little agreement as to the causes. In the years after the crash, regulations covering buying stocks on margin and the roles of banks have added protections in the hopes that another severe crash could never happen again.