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Definition: Typification is the process of relying on general knowledge as a way of constructing ideas about people and the social world. As we participate in social life, most of what we know of other people does not take the form of direct personal knowledge, but rather general knowledge about our social world.

Examples: When we go to a bank, we do not usually know the bank teller personally, and yet we enter the situation with some kind of knowledge of tellers as a type of people and of banks as a type of social situation. This enables us to predict what we can expect and what will be expected of us.