Website Resolutions to Make for the New Year

Changes you can make to your site to start the year off right

Fireworks for New Years 2016
Celebrating the New Year.

For many people, the start of a new year is a time to begin anew. The popular practice of establishing a “New Year’s resolution” is built upon this idea that the turn of the calendar is an ideal time to make positive changes. This same practice can be applied to websites.

If you have been putting off some much needed site improvements, now is the perfect time to make those changes. Let’s take a look at some website resolutions you can consider making for the New Year.

Multi-Device Support

Websites need to look great and work well on a wide range of devices and screen sizes. If your website does not support this multi-device landscape, then the New Year is the perfect time to rectify that situation.

While redesigning your website to be fully responsive may not be possible in the short term, it should absolutely be part of your long terms plans, both from a user experience perspective and from a search engine findability standpoint. In the meantime, however, you can consider adding an adaptive approach to your site to at least get some small-screen support in place quickly.

Quality Content

Content is the most important aspect of a successful website, and it is also often the first initiative that falls apart after a new website has launched. Good intentions of publishing quality content on a regular basis often start strong, but as the realities of managing a website alongside other work responsibilities hits, it is easy to slip on a few content deadlines and, in no time, the initiative to publish regular content is all but forgotten.

If this scenario has happened to you, use this time to restart that content initiative. If you had plans to regularly publish articles or blog pieces, get that started again. Also, look at why this initiative failed last time (likely because the responsibility was given to only one person) and take the steps necessary to make sure it does not happen again.

Social Media

Social media can be a powerful tool to reach a new audience and introduce them to your company and your message, but similar to content initiatives, many social media plans fall apart over time as other responsibilities take priority. Once again, this is a great time to reignite those plans and reassign those responsibilities so that you do not slip on those plans again in the New Year.

One option to consider when it comes to social media is to perhaps contract that work out to a company who specializes in that type of marketing. There are many companies that offer this service (which means you need to do your homework) and the pricing for these services is incredibly varied. You may actually find that you can partner with an organization that can actually do this work for you better than you could do it yourself (since they specialize in social media and you do not) at a cost that makes sense for your business and which keeps you and your team focused on your other responsibilities.

Replace Imagery

One quick change you can make on your site to breath some fresh life into it for the New Year is to replace the images, especially the ones on your site’s homepage.

Many sites use large, billboard-like images on the front page of their website.

These images, often stock photos of people or places, can become very stale over time since they are the same images you see everytime you visit the site. Take some time to search for some fresh images and give your site a quick update.

In Closing

All websites need regular attention in order to succeed. If your site has gone too long without that attention, make a New Year’s resolution to change that situation and get back on the road to website success.